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Since its creation in 1974, the Rubik's Cube has continued to fascinate, bewilder and challenge millions of people. While many have tried to solve the cube, few succeeded.

Those fortunate enough to solve the cube say this magical puzzle has increased their self-esteem, made them feel smarter and more willing to take risks, helped them overcome their fear of failure and even made them more outgoing.

One thing is certain — whether you solve the Rubik's Cube in ten-seconds or ten days — you experience a great sense of accomplishment and pride when you finally see the ordered rows of colors with each piece sitting in its correct position.

With that in mind, Rubik's Cube is launching a new campaign in the USA with the goal of teaching 8-18 year-olds how to solve the Rubik's Cube and experience the many benefits of this accomplishment! Math lessons have also been designed to use the Rubik's Cube to help teachers engage students with an interactive and tangible way to learn the many math disciplines.

The You CAN Do the Rubik's Cube! campaign objective is to not only share the secrets of solving the Rubik's Cube with young people, but to also encourage them to help others to do the same. Program incentives and rewards are available for participants to earn as they mentor and lead others through this challenging yet rewarding process.

The Rubik's Cube has become so much more than a puzzle because of its unique challenge and worldwide reputation, now thousands more can feel the joy of solving it and sharing their knowledge with others!

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